[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_header title=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIn19@” text_orientation=”center” _builder_version=”4.27.6″ _dynamic_attributes=”title” _module_preset=”default” title_font=”Montserrat|900||on|||||” title_font_size=”51px” background_color=”RGBA(255,255,255,0)” background_image=”https:\/\/www.lasermaze.es\/wp-content\/uploads\/2026\/06\/anuncio-rexona-4.jpg” title_font_size_tablet=”47px” title_font_size_phone=”43px” title_font_size_last_edited=”on|phone” title_text_shadow_style=”preset1″ title_text_shadow_color=”rgba(0,0,0,0.64)” locked=”off” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”#000000 0%|rgba(0,0,0,0.6) 100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”6px||15px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav prev_text=”Previus project” next_text=”Next project” _builder_version=”4.27.6″ _module_preset=”default” title_font=”Montserrat|600|||||||” title_text_color=”#FFFFFF” custom_padding=”|||0px||” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.6″ _module_preset=”default” background_color=”#04ff01″ custom_padding=”18px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.lasermaze.es\/wp-content\/uploads\/2026\/06\/logo-rexona-header.png” alt=”logo rexona header” title_text=”logo-rexona-header” url=”https:\/\/museumofsenses.es\/” url_new_window=”on” _builder_version=”4.27.6″ _module_preset=”default” width=”100%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_video src=”https:\/\/youtube.com\/shorts\/0wK1h5I6Fg4?feature=share” _builder_version=”4.27.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][et_pb_testimonial quote_icon=”off” quote_icon_color=”#403d3e” font_icon=”||fa||900″ use_icon_font_size=”on” icon_font_size=”48px” admin_label=”texto” _builder_version=”4.27.6″ _module_preset=”default” body_font=”Montserrat||||||||” body_text_color=”#474747″ body_line_height=”2em” company_font=”Quicksand||||||||” company_text_color=”#000000″ background_color=”#FFFFFF” text_orientation=”center” custom_margin=”||22px||false|false” custom_padding=”28px||25px||false|false” border_width_top=”1px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ locked=”off” global_colors_info=”{}”]<\/p>\n
We participated in the production of the international Rexona<\/strong> commercial as an official sponsor of the 2026 FIFA World Cup<\/strong>, starring Brazilian football player Vinicius Junior<\/strong>, by developing a special laser effects and Laser Maze installation at the film studios located on the outskirts of Madrid<\/strong>.<\/p>\n The project focused on creating a modern, dynamic, and technological visual atmosphere, aligned with the energy, speed, and intensity conveyed by both the brand and the player himself. To achieve this, we designed a cinematic Laser Maze setup using a system composed of 32 fixed and moving red lasers<\/strong> strategically mounted on 20 truss structures<\/strong>, along with two control consoles<\/strong> carefully configured to create a fully customized and dynamic course adapted to the filming requirements.<\/p>\n The installation was specifically developed for audiovisual production, working in coordination with the technical and creative teams to guarantee maximum visual impact on camera. Thanks to the combination of programmed movements, smoke effects to enhance the laser intensity, and a precise distribution of the light beams<\/strong>, we successfully created an immersive aesthetic that increased the spectacular visual impact of the commercial.<\/p>\n The moving lasers allowed the creation of dynamic effects and constant changes in the light trajectories, adding a greater sense of movement and action during filming. All of this helped reinforce the visual narrative of the campaign and convey an innovative and technological image associated with the brand.<\/strong><\/p>\n [\/et_pb_testimonial][et_pb_blurb title=”Year” use_icon=”on” font_icon=”||fa||400″ icon_color=”#000000″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” admin_label=”a\u00f1o” _builder_version=”4.27.6″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_color=”#000000″ body_font=”Montserrat|700|||||||” body_text_color=”#FFFFFF” body_font_size=”15px” custom_padding=”||10px|||” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n 2026<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Proyect type” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” admin_label=”tipo proyecto” _builder_version=”4.27.6″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_color=”#000000″ body_font=”Montserrat|700|||||||” body_text_color=”#FFFFFF” body_font_size=”15px” custom_padding=”||10px|||” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n Special Effects | Advertising<\/p>\n [\/et_pb_blurb][et_pb_blurb title=” Technical features” use_icon=”on” font_icon=”||divi||400″ icon_color=”#000000″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” admin_label=”caracteristicas” _builder_version=”4.27.6″ _module_preset=”default” header_font=”Montserrat|900|||||||” header_text_color=”#000000″ body_font=”Montserrat|700|||||||” body_text_color=”#FFFFFF” body_font_size=”15px” custom_padding=”||10px|||” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”]<\/p>\n 32 fixed and moving red lasers with two control consoles<\/p>\n [\/et_pb_blurb][et_pb_map address=”Madrid, Espa\u00f1a” zoom_level=”14″ address_lat=”40.4167279″ address_lng=”-3.7032905″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”17px||33px|||” border_width_top=”1px” border_color_top=”#000000″ border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”][et_pb_map_pin pin_address=”Madrid, Espa\u00f1a” zoom_level=”12″ pin_address_lat=”40.4167279″ pin_address_lng=”-3.7032905″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_map_pin][\/et_pb_map][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_gallery gallery_ids=”5829,5827,5825,5823,5821,5819,5817,5815,5813,5811,5809,5807,5805,5803″ gallery_orderby=”rand” posts_number=”30″ show_title_and_caption=”off” show_pagination=”off” _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”||-2px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_gallery][et_pb_video src=”https:\/\/www.lasermaze.es\/wp-content\/uploads\/2026\/06\/video-laser.maze_.mp4″ _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" We participated in the production of the international Rexona commercial as an official sponsor of the 2026 FIFA World Cup, starring Brazilian football player Vinicius Junior, by developing a special laser effects and Laser Maze installation at the film studios located on the outskirts of Madrid. The project focused on creating a modern, dynamic, and […]<\/p>\n","protected":false},"author":1,"featured_media":5808,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[294],"project_tag":[],"yst_prominent_words":[23],"class_list":["post-5904","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-special-effects-advertising"],"_links":{"self":[{"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project\/5904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/comments?post=5904"}],"version-history":[{"count":7,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project\/5904\/revisions"}],"predecessor-version":[{"id":6361,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project\/5904\/revisions\/6361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/media\/5808"}],"wp:attachment":[{"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/media?parent=5904"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project_category?post=5904"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/project_tag?post=5904"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.lasermaze.es\/en\/wp-json\/wp\/v2\/yst_prominent_words?post=5904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}