Pull & Bear

This project, developed for the fashion brand Pull & Bear, aimed to promote its merchandising collection inspired by the hit Netflix series “Money Heist”. The campaign took place inside the former Bank of Spain building located in the center of Tarragona, an iconic venue that provided an authentic and cinematic context for the production.

From a technical perspective, a custom installation was designed for filming, using 12 laser beams strategically arranged in coordination with the creative and production teams. To enhance the visual aesthetics without interfering on camera, a HAZE smoke machine was incorporated, producing a finer and more transparent mist, ideal for advertising environments and professional shoots.

The setup was conceived as a clean and minimalist solution, without the use of consoles, sensors, or mirrors, in order to fully adapt to the filming requirements and facilitate image capture.

The result was a striking staging consistent with the universe of the series, where the models, dressed in the collection, interact within an immersive environment that reinforces the campaign’s visual identity and enhances its commercial appeal.