Rexona

We participated in the production of the international Rexona commercial as an official sponsor of the 2026 FIFA World Cup, starring Brazilian football player Vinicius Junior, by developing a special laser effects and Laser Maze installation at the film studios located on the outskirts of Madrid.

The project focused on creating a modern, dynamic, and technological visual atmosphere, aligned with the energy, speed, and intensity conveyed by both the brand and the player himself. To achieve this, we designed a cinematic Laser Maze setup using a system composed of 32 fixed and moving red lasers strategically mounted on 20 truss structures, along with two control consoles carefully configured to create a fully customized and dynamic course adapted to the filming requirements.

The installation was specifically developed for audiovisual production, working in coordination with the technical and creative teams to guarantee maximum visual impact on camera. Thanks to the combination of programmed movements, smoke effects to enhance the laser intensity, and a precise distribution of the light beams, we successfully created an immersive aesthetic that increased the spectacular visual impact of the commercial.

The moving lasers allowed the creation of dynamic effects and constant changes in the light trajectories, adding a greater sense of movement and action during filming. All of this helped reinforce the visual narrative of the campaign and convey an innovative and technological image associated with the brand.